Delivering a range of activities tailor-made for young people and the variety of barriers they face.
To brand and market Walk Run Cycle Play – a partnership with Canal and River Trust and Merseyrail, with the mission to encourage more people to participate in leisure activities which nourish both body and mind.
Produce a marketing campaign, event graphics and website to encourage people to participate in a fortnightly activity on the North and South banks of the Mersey.
To simply illustrate the activities / where and when, to remove any perceived barriers in participating whilst at the same linking the events back to the HYPE Merseyside parent brand.
– Designed an illuminated identity that links back to the parent brand whilst having its own identity.
– Created a set of illustrations as part of the graphic toolkit
– Designed easy to follow maps of the event course
– Marketed the events via social media
– Designed and built an event website
– Designed and produced event branding material
Before the pandemic hit, the Wirral event had become an established fortnightly event with regular good turn out to the various event features. The Pilot on the Liverpool side was really successful with a great turn out and feedback.
Walk Run Cycle Play was a new project for HYPE focused around Health & Wellbeing and getting more people active on a Sunday morning in Merseyside. The two routes we use are alongside the River Mersey. The design of the leaflets was very smart and enabled the public to see clear landmarks along a 2.5m distance. Not only did Nonconform create the site and all marketing on and offline but they also connected our organisation with new clients who are now partners. This has led to the side of the project growing further into other areas.
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