Unity is a place for people to collaborate, experiment and see groundbreaking new theatre.
Unity were refurbishing the building to improve the customer experience within the communal areas of the building. The new brand went hand in hand with that, reflecting the new organisations’ values and objectives.
We worked with the client to establish the values and objectives, this, in turn, created the brief to design an agile brand for now and the next 10 years that could adopt ideas the theatre hadn’t had yet.
The concept of the brand was “chemistry”, the Theatre is a space where audience, performers, designers, writers and technicians all mingle and it’s that interaction that creates the atmosphere, ideas and results.
We researched, wrote up the objectives, values and created the concept for the brand. From that we designed a bespoke title and body copy font along with a “graphic system” that allows the Theatre to brand their own and touring work using multiple methods future proofing the brand.
The Theatre now has a clear purpose and adaptable marketing tools that have helped the Theatre be really agile in the face of the recent pandemic.
Suite 14, Oriel Chambers
14 Water Street
0151 707 0334
19 Dean Street
Newcastle Upon Tyne