TLP, also known as The Lennox Partnership
Getting Scotland back to work – finding talent, exchanging skills, developing careers and opening opportunities
After many years of evolution, TLP felt their branding didn’t reflect their current goals and ways of working. They wanted to be more accessible, adapting to the needs of the modern workforce and inspirational too.
“Make our brand up-to-date and relevant”
“Let’s modernise, and use powerful imagery to get the message across and inspire people to help themselves”
– Shift the name and logo from the outdated patriarchal model to something vibrant and contemporary
– Make the service appealing to a wider audience, with a clear positive message that speaks to all sections of society
– Develop a strong visual identity
– Create a future-proofed visual concept that can evolve and grow with the TLP organisation
Really well. What we created has rolled out across the country, and TLP is growing, helping even more people realise their potential in lots of different fields. They still use what we created for them, and new iterations of the visual concept continue to keep the campaign fresh and engaging.