Liverpool City Region (LCR) Pride Foundation
Being the hub of all things LGBT+ within the city region
LCR Pride wanted to grow from a once-a-year event to a charity that fundraised year-round to financially support organisations campaigning for LGBT+ issues across the Liverpool city region
Help us make Liverpool the most LGBTQ+-friendly region in the country
Establish a mission statement for the organisation to get behind, and use that as a basis for ongoing campaigns that reflect their core values.
– Evolve the logo from the traditional rainbow stripes to a blended gradient version that is more fitting with the idea of strength in numbers yet still links to the familiar Pride emblem
– Adapt the font and text elements of the branding to mirror the organisation’s values AND allow for flexibility and future evolutions
– Work with LCR Pride to come up with a mission statement and brand character that really speaks to and engages with its members
Something to be proud of! LCR Pride now has its own identity, a clear purpose and adaptable marketing tools that have helped the organisation grow in stature to become a force for positive change throughout the city region.
62 Hope Street
519 Great Western Rd