Chasing the Stigma

What are they about?

Getting People to talk openly about Mental health


What was the issue?

Chasing the Stigma’s successful product “the Hub of Hope” was overshadowing the charity brand meaning the Chasing the Stigma brand was benefitting form it’s success

What was the essence of the brief?

Re-establish the Chasing the Stigma brand and its associations with its products and reflect that in a new website.


What was the essence of the solution?

Modernising the Chasing the Stigma visual brand and back it up with essence, vocabulary and concept that then influenced the product identities ensuring shared understanding.

What did we need to do?

– A root and branch review and the established brand hierarchy

– Design a new Chasing the Stigma brand proposition and visual Identity

– Design and build a new central website that reflected the new brand

– Design an endorsement system ensuring Chasing the Stigma is always associated with the successful products


How did it all turn out?

We’ve just launched the new website and the feedback has been really positive. We’re pleased with the newfound consistency of the look and voice of the new brand. The new look and feel will give Chasing the Stigma the presence it needs against the already award-winning products.


Get in touch

Suite 14, Oriel Chambers
14 Water Street
L2 8TD

0151 707 0334

Room E12A, Milburn House
19 Dean Street
Newcastle Upon Tyne