Chasing the Stigma
Getting People to talk openly about Mental health
Chasing the Stigma’s successful product “the Hub of Hope” was overshadowing the charity brand meaning the Chasing the Stigma brand was benefitting form it’s success
Re-establish the Chasing the Stigma brand and its associations with its products and reflect that in a new website.
Modernising the Chasing the Stigma visual brand and back it up with essence, vocabulary and concept that then influenced the product identities ensuring shared understanding.
– A root and branch review and the established brand hierarchy
– Design a new Chasing the Stigma brand proposition and visual Identity
– Design and build a new central website that reflected the new brand
– Design an endorsement system ensuring Chasing the Stigma is always associated with the successful products
We’ve just launched the new website and the feedback has been really positive. We’re pleased with the newfound consistency of the look and voice of the new brand. The new look and feel will give Chasing the Stigma the presence it needs against the already award-winning products.
Suite 14, Oriel Chambers
14 Water Street
0151 707 0334
Room E12A, Milburn House
19 Dean Street
Newcastle Upon Tyne